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A2P 10 DLC: How to Register and Submit
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What is A2P 10DLC?

A2P 10DLC registration is a protocol that is part of a system that enhances trust in the messaging ecosystem. It provides transparency to carriers regarding message senders (brand registration) and message types (campaign registration). 

This system applies to Application-to-Person (A2P) type messaging, using local 10-digit long code (10DLC) phone numbers. All Talkdesk SMS products in the United States are considered by carriers as Application-to-Person.

 

What Action is Required?

Note: For additional context on SMS A2P Registration, please read this Product Notice.

If you are using any of these Talkdesk products for United States and/or Canada, you must register for A2P 10DLC:

  • Talkdesk Digital Engagement: SMS Channel
  • Talkdesk Feedback
  • Agentless Dialer
  • Automated Notifications
  • Talkdesk for Salesforce SMS (SMS component, actions or bulk SMS)
  • AppConnect partners with SMS functionality

To register your business for A2P 10DLC, please follow these steps:

  1. Download the following spreadsheet: A2P Business Profile and Campaigns.xlsx 
  2. Provide the required information about your business and include details about the SMS campaign use cases as instructed in the spreadsheet.
  3. Submit the completed file as an attachment through the Talkdesk Support Portal.
  4. Once submitted, Talkdesk Support will complete the registration process for your business profile and use cases.
    • If you are using the agentless Proactive Notifications Dialer to send SMS messages, please contact Talkdesk Support for additional SMS configuration steps within the dialer.

Talkdesk will send the information you provide to The Campaign Registry (TCR), a 3rd party entity responsible for managing this new registration system.

Important Note: For Toll-Free Message Verification, we encourage you to continue reading the following article.

 

Submitting the A2P Business Profile and Campaigns Form

Fields

Description

Talkdesk Account Name

  
Legal Business Name  

Physical Business Address
Street Address Line 1  
Street Address Line 2  
City  
State/Province/Region  
Postal / Zip Code  
Country  

Business Information
Business Type  
Business Registration ID Type  
Business Registration ID (enter EIN/Tax ID)  
Business Industry  
Website URL  
Regions of Operations (You can add multiple regions, if applicable: Africa, Asia, Europe, Latin America, USA and Canada)  

Primary Representative
First Name  
Last Name  
Email  

Business Title

  
Country  

Phone Number Dialing Country Code

  

Phone Number

  

Job Position

  

Secondary Representative

First Name

  
Last Name  
Email  

Business Title

  
Country  

Phone Number Dialing Country Code

  

Phone Number

  

Job Position

  

US A2P Brand

Company Status

  

Company Stock Ticker Symbol

(Only for Public Companies)

  

Stock Exchange

(Only for Public Companies)

  

Campaign Use Cases

Important Note: If you only have one campaign (1 type of messaging use case) fill in only one campaign section. If you have more than 1 campaign, please add more of these rows or inform support accordingly.

Campaign #1

Campaign #1 Use Case

  

Please describe your SMS campaign use case

  

Sample message #1

  

Sample message #2

  

Talkdesk product used for this campaign

  

SMS-capable phone numbers

  

Campaign #2

Campaign #2 Use Case

  

Please describe your SMS campaign use case

  

Sample message #1

  

Sample message #2

  

Talkdesk product used for this campaign

  

SMS-capable phone numbers

  

Special Campaign (If applicable)

Special Campaign Use Case

  

What Type of Brand do You Need?

Low-Volume Standard Brand (Recommended for customers sending fewer than 6,000 message segments per day to the US (2,000 message segments per day to T-Mobile). No fee

  

Standard (Recommended for customers sending messages at scale. Your daily limit may fall between 6,000 and 600,000 message segments per day to the US (2,000 - 200,000 per day to T-Mobile). Cost of $25 per month

  

Message Contents

Messages will include embedded links (Y/N)

  

Messages will include phone numbers (Y/N)

  

End User Consent

This field should describe how end users opt-in to the campaign, therefore giving consent to the sender to receive their messages. If multiple opt-in methods can be used for the same campaign, they must all be listed. 

Example: End users opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from that brand. Additionally, end users can also opt-in by texting “START” to (111) 222-3333.

How do end users consent to receive messages?

  

Opt-in Keywords

Example: Subscribe, Start

  

Opt-out Keywords

Example: Stop, Unsubscribe

  

Opt-out Message

Please provide the auto-reply message sample that an end user will receive upon texting in Opt-out keywords. The Opt-out message must provide acknowledgment of the opt-out request and confirmation that no further messages will be sent. It is also recommended that these opt-out messages include the brand name.

  

Help Keywords

Example: Help

  

Help Message

Please provide the auto-reply message sample that an end user will receive upon texting in Help keywords. It is recommended that the Help message includes the brand name and additional support contact information.

  

 

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