What is A2P 10DLC?
A2P 10DLC registration is a protocol that is part of a system that enhances trust in the messaging ecosystem. It provides transparency to carriers regarding message senders (brand registration) and message types (campaign registration).
This system applies to Application-to-Person (A2P) type messaging, using local 10-digit long code (10DLC) phone numbers. All Talkdesk SMS products in the United States are considered by carriers as Application-to-Person.
What Action is Required?
Note: For additional context on SMS A2P Registration, please read this Product Notice.
If you are using any of these Talkdesk products for United States and/or Canada, you must register for A2P 10DLC:
- Talkdesk Digital Engagement: SMS Channel
- Talkdesk Feedback
- Agentless Dialer
- Automated Notifications
- Talkdesk for Salesforce SMS (SMS component, actions or bulk SMS)
- AppConnect partners with SMS functionality
To register your business for A2P 10DLC, please follow these steps:
- Click here to submit a support ticket.
- Provide the required business information and include detailed descriptions of your SMS campaign use cases, following the instructions outlined in the form linked within the support ticket.
- Once submitted, Talkdesk Support will complete the registration process for your business profile and use cases.
- If you are using the agentless Proactive Notifications Dialer to send SMS messages, please contact Talkdesk Support for additional SMS configuration steps within the dialer.
Talkdesk will send the information you provide to The Campaign Registry (TCR), a 3rd party entity responsible for managing this new registration system.
Important Note: For Toll-Free Message Verification, we encourage you to continue reading the following article.
Submitting the A2P Business Profile and Campaigns Form
Fields |
Description |
Talkdesk Account Name |
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| Legal Business Name | |
Physical Business Address | |
| Street Address Line 1 | |
| Street Address Line 2 | |
| City | |
| State/Province/Region | |
| Postal / Zip Code | |
| Country | |
Business Information | |
| Business Type | |
| Business Registration ID Type | |
| Business Registration ID (enter EIN/Tax ID) | |
| Business Industry | |
| Website URL | |
| Regions of Operations (You can add multiple regions, if applicable: Africa, Asia, Europe, Latin America, USA and Canada) | |
Primary Representative | |
| First Name | |
| Last Name | |
| Business Title | |
| Country | |
| Phone Number Dialing Country Code | |
| Phone Number | |
| Job Position | |
Secondary Representative | |
| First Name | |
| Last Name | |
| Business Title | |
| Country | |
| Phone Number Dialing Country Code | |
| Phone Number | |
| Job Position | |
US A2P Brand | |
| Company Status | |
|
Company Stock Ticker Symbol (Only for Public Companies) |
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Stock Exchange (Only for Public Companies) |
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Campaign Use Cases | |
Important Note: If you only have one campaign (1 type of messaging use case) fill in only one campaign section. If you have more than 1 campaign, please add more of these rows or inform support accordingly. | |
Campaign #1 | |
| Campaign #1 Use Case | |
| Please describe your SMS campaign use case | |
| Sample message #1 | |
| Sample message #2 | |
| Talkdesk product used for this campaign | |
| SMS-capable phone numbers | |
Campaign #2 | |
| Campaign #2 Use Case | |
| Please describe your SMS campaign use case | |
| Sample message #1 | |
| Sample message #2 | |
| Talkdesk product used for this campaign | |
| SMS-capable phone numbers | |
Special Campaign (If applicable) | |
| Special Campaign Use Case | |
What Type of Brand do You Need? | |
| Low-Volume Standard Brand (Recommended for customers sending fewer than 6,000 message segments per day to the US (2,000 message segments per day to T-Mobile). No fee | |
| Standard (Recommended for customers sending messages at scale. Your daily limit may fall between 6,000 and 600,000 message segments per day to the US (2,000 - 200,000 per day to T-Mobile). Cost of $25 per month | |
Message Contents | |
| Messages will include embedded links (Y/N) | |
| Messages will include phone numbers (Y/N) | |
End User Consent | |
|
This field should describe how end users opt-in to the campaign, therefore giving consent to the sender to receive their messages. If multiple opt-in methods can be used for the same campaign, they must all be listed. Example: End users opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from that brand. Additionally, end users can also opt-in by texting “START” to (111) 222-3333. | |
| How do end users consent to receive messages? | |
|
Opt-in Keywords Example: Subscribe, Start |
|
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Opt-out Keywords Example: Stop, Unsubscribe |
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Opt-out Message Please provide the auto-reply message sample that an end user will receive upon texting in Opt-out keywords. The Opt-out message must provide acknowledgment of the opt-out request and confirmation that no further messages will be sent. It is also recommended that these opt-out messages include the brand name. |
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Help Keywords Example: Help |
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Help Message Please provide the auto-reply message sample that an end user will receive upon texting in Help keywords. It is recommended that the Help message includes the brand name and additional support contact information. |
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