Product Announcement: SMS A2P Registration - Action Required

Published: Jan 24, 2022


If you are sending text messages in the US using Talkdesk, we encourage you to continue reading this article.


What is A2P 10DLC?

A2P 10DLC is a registration system designed to increase trust in the messaging ecosystem in the United States, by providing US carriers with transparency about who is sending messages (brand registration), and what types of messages they are sending (campaign registration).

This system concerns Application-to-Person (A2P) type messaging, via local 10-digit long code (10DLC) phone numbers. All Talkdesk customers using Talkdesk SMS products in the United States are classified by carriers as Application-to-Person.

To help you assess if you need to register in A2P 10DLC, we provide some guidelines next.


What are the benefits of A2P 10DLC?

By registering your business profile, you gain the ability to engage with customers using a verified local identity. The new A2P dedicated routes will offer increased throughput, better delivery quality, and lower filtering risk than the long code SMS of the past while using the same 10DLC phone numbers.


Do we have to register?

All Talkdesk customers sending more than 3,000 segments of messages per day to recipients in the United States, or those using more than 5 long code numbers (regardless of message volume) are required to register as a Standard Brand in order to prevent message traffic from being subjected to heavier filtering or disrupted message delivery by US carriers.

If you send fewer than 3,000 SMS messages a day to the United States, and use 5 or fewer long code phone numbers for that messaging, you qualify to register as a Starter Brand. Starter registration requires less customer data than Standard, and there are no registration fees. Starter offers reduced message throughput (MPS) compared to Standard, but will still be required in order to ensure no disruption to SMS messages being delivered.

US Toll-free phone numbers do not require a registration in A2P 10DLC.

If you use any of these Talkdesk products, we recommend a registration in A2P 10DLC:

  • Talkdesk Digital Engagement: SMS Channel.
  • Classic Omnichannel (in EOL).
  • Salesforce:
    • Smart SMS.
    • SMS Component.
  • AppConnect partners with SMS functionality.

What registration fees are associated with A2P 10DLC?

Customers sending messages in the United States using long code numbers can select from one of the two registration options below, depending on messaging volumes:

Standard Brand Registration ($25 per month)

  • Customers sending more than 3000 messages per day, or using more than 5 numbers.

Starter Brand Registration (No fee)

  • Customers sending fewer than 3000 messages per day, and using 5 or fewer numbers.


How do we register?

Talkdesk will manage brand registrations once provided with the necessary information about your business. Please follow these steps to submit the necessary information to Talkdesk in order to register your business with A2P 10DLC:

  1. Determine whether your business qualifies as a Starter Brand or Standard Brand
  2. Download the correct business profile spreadsheet from the Resources section below
  3. Follow the instructions to provide the required information about your business as well as the SMS campaign use cases
  4. Submit the completed file as an attachment through the Talkdesk Support Portal

Once submitted, Talkdesk Support will complete the registration process for your business profile and use cases.



Please download and fill out the appropriate application based on whether you qualify as a Starter Brand or a Standard Brand:

  • Starter Brand: Customers sending fewer than 3000 messages per day, and using 5 or fewer long code numbers.
    • Use this form to apply as a Standard Brand
  • Standard Brand: Customers sending more than 3000 messages per day, and using more than 5 long code numbers.
    • Use this form to apply as a Standard Brand

If you have any questions about how A2P registration will apply to your business and your SMS messaging strategy, please submit requests via the Talkdesk Support Portal.




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