Talkdesk HubSpot Connector automatically logs interactions as App Events in HubSpot, making them available as trigger fields you can use to build custom workflows. Unlike Interaction Logging automations, App Events require no configuration; they are generated automatically for every interaction on a supported channel.
Note: App Events are a different mechanism from Interaction Logging automations. If you want to configure your own rules for creating logs, tasks, or contact/deal updates based on interaction activity, see Talkdesk HubSpot Connector: Interaction Logging and Task Automation.
SMS App Events
An SMS App Event is created automatically whenever an SMS message is sent or received through Talkdesk. Each event is available in HubSpot as a trigger you can reference when building a workflow; for example, notifying a team internally when a customer replies by SMS or updating a contact property after an outbound SMS is sent.
Event fields
- Contact number: The customer's phone number.
- Talkdesk number: The Talkdesk number used for the SMS.
- Direction: Inbound or outbound.
- Message body: The content of the SMS message.
- Time: When the message was sent or received.
- Interaction ID: The ID of the related Talkdesk interaction, for correlation with other records.
Using SMS App Events in HubSpot workflows
- In HubSpot, go to Automation > Workflows.
- Create or edit a workflow and set the trigger type to Event-based.
- Search for and select the SMS App Event trigger.
- Add filters based on the available fields (e.g., direction, message body) to scope the workflow to the events you want to act on.
Note: SMS App Events are created automatically and cannot be disabled individually. They require no additional configuration in Talkdesk or HubSpot.