From October 31st, 2019, you will be able to use Studio variables in your automations.
Variables are used in Studio to store information gathered through, for instance, data dips in external systems such as a CRM. The screenshot below exemplifies a data dip in Salesforce and its subsequent mapping to a variable we named “customer_name”:
This and other variables can then be used in automations through the following notation:
{{context.name_of_the_variable}}
In the example below, the automation will send an email to a company. The variable is used in the email body:
For more information, please read this article.