Variables are used in Studio to store information gathered through, for instance, data dips in external systems such as a CRM. The screenshot below exemplifies a data dip in Salesforce and its subsequent mapping to a variable we named “customer_name”:
This and other variables can then be used in automations through the following notation:
In the example below, the automation will send an email to a company. The variable is used in the email body:
For more information, please read this article.